While email campaigns promise some of the highest returns on investment ( $36 dollars recouped for every dollar spent), it’s hard to recover your investment if your emails don’t reach your audience. Periodically ridding your email lists of invalid addresses and contacts who’ve marked you as spam can help you accurately track marketing metrics and craft new campaigns based on the results. An email that doesn’t get delivered doesn’t get opened, clicked on, or engaged with. Making sense of marketing metrics such as open rates, engagement rates, and click-through rates can be a challenging task when inactive email addresses are skewing your data. IP Warmup: What it is, how it works, and why you need itĮmail going to spam? 12 reasons why that happens 3. Learn more about improved email deliverability with these articles: Scrubbing your email list rewards you with high deliverability.
Over the next few months of both these campaigns running, Internet Service Providers (ISPs) will most probably decide that the first company provides valuable content to its audience and should be left in peace, while the second one will get filtered out from those 20% inboxes.
However, only 200 of those actually open the communications they get, leading to 20% of successful deliveries. As a result, an average of 95 recipients open their messages, resulting in a modest, yet acceptable 95% deliverability rate.Īnother business has been vigorously gathering email addresses from their customers for months and has accumulated 1000 contacts and never cleans their list. One business has a modest, yet carefully curated, contact list with 100 email addresses they take their list cleaning seriously and focus on emailing only engaged contacts. Take a look at two hypothetical examples The same happens if you have a high number of people who don’t open your emails on your list. Your subscribers won’t see it and your email service providers might decide to filter your emails. This doesn’t mean your email design and content don’t affect where it lands in the recipient inbox - it very much does. You could have the most well-crafted content/design and wonderfully executed email campaign, but if your message ends up hit by spam complaints or gets blocked from inboxes, it’s all for nothing. However, we encourage you to double-check your contacts if possible. Also, the higher the bounce rate, the greater is the risk of your emails being flagged as spam.Ī good email cleaning service will detect email bounces and remove bounced email addresses from the list automatically. A bounce rate of over 3-5% can indicate that a significant number of email addresses on your list are either invalid, inactive, or incorrect. It is extremely important to fight both hard and soft bounces if you want your emails to be of use. If an email soft bounces several times in a row most email providers will recognize it as a hard bounce.
#Clean email list typos full#
a soft bounce, which is when the email cannot be delivered because the receiver’s mailbox is full or the message is too large.In GetResponse, for example, these hard-bounce emails are automatically removed so that they don’t ruin your email reputation. a hard bounce, which is when your email is permanently rejected, with no hope of getting to the recipient.Reduced bounce ratesīounce rates tell you what percentage of your sent emails don’t get delivered to your recipients. Below, we’ve selected the most crucial ones. There are many benefits of regularly cleaning your email lists.
That’s why we strongly encourage you to find some time each month to pay closer attention to the contacts you are marketing to.īut that’s not all. While email list cleaning may not be the most fun activity, it is invaluable in terms of ROI on the time you will be saving. Learn more about list hygiene and nurturing here Why should you clean your email list? Duplicate email addresses are not possible within one list unless you absolutely want them there for a purpose. It also gives you an opportunity to categorize your users and ensure they only receive relevant information, recommendations, and updates.Īuthor’s note: GetResponse has built-in solutions to make sure that fake emails are caught before they make their way into the list. This procedure involves removing dead, fake, invalid, or duplicate accounts to maintain good email list hygiene. Email list cleaning is a periodic audit of your email lists to ensure that only active accounts make the cut for your next email marketing campaign.
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